Coca Cola Pakistan tribute to famous personality of Pakistan "Edhi" to donate Edhi foundation.
Pakistan’s leading humanitarian and social welfare services
organization, the Edhi Foundation is looking forward to even larger than ever
before public support, for its traditional Ramazan fundraising, in this first
Ramazan without the enlightened leadership of its founder, Abdul Sattar
Edhi.
Coca-Cola has engineered an innovative element in the campaign BottleOfChange by using its bottle to collect donations. The people
of Pakistan can collect donations in the Coca-Cola bottles. Which can then be shared
with 300+ Edhi Centers and designated 75,000+ collection points across Pakistan
through partnership with Easy Paisa and other retail partners. The main message
of the campaign, appealing to public consciousness will simply be that Edhi
Sahab’s legacy and mission must carry on. While the people of Pakistan have
always supported Edhi Foundation throughout the year, the holy month of Ramazan
has traditionally been the time of the year when public support has reached a
peak, and donations to the Foundation, both zakat and non-zakat, have
registered huge increase.
